Dr. Drew Byrnes of Park Smiles Dentistry

taking over a company

Dr. Drew Byrnes is not the original owner of Park Smiles Dentistry. He took over the practice and chose to revamp it over the past several years.

In this week’s episode Jordan sits down with Dr. Drew to discuss how he took over the practice, some of the challenges he faced in making it his own, and the work he’s done to grow since he came in.

Park Smiles Dentistry office has been serving the Winter Park area for over 80 years. Since Dr. Wilbur Jennings opened the doors in 1939, the office has been giving people a reason to smile. From Dr. Jennings to Dr. Alan Price and now to Dr. Drew Byrnes, they have been providing quality dental care to their outstanding patients.

Episode 38: Dr. Drew Byres of Park Smiles Dentistry – Full Transcript

Dr Drew Byrnes 0:00
was told what turned out to be a lie, which is that dentists only work three or four days a week. That sounds great. I could do that.

Narrator 0:08
Picture a world where costs are down, profits are up, and customers are clamoring at your door you’re listening to. Let’s get up to business from Jordan. Our interviews with business owners, service providers and area experts can teach you how to create a world of success and profitability. If you’re looking for an attorney to assist in your business formation, employment agreements, or other legal business needs, contact Jordan law at 407-906-5529 You can also reach us on the web at Jordan law fl.com Jordan law we protect you You and your business.

Jordan Ostroff 1:05
Hello and welcome to Let’s get up to business with Jordan law and joining me today is Dr. Drew burns with Park smiles dentistry. Thanks so much for coming on. It’s

Dr Drew Byrnes 1:12
my pleasure. Thanks for having me.

Jordan Ostroff 1:14
So I don’t usually have guests on that I’ve actually used in their business so I get to give like a totally different perspective here. Yeah, you’re right. So if we’ve got anybody listening who knows they need a dentist in the Central Florida area right off the bat. What’s the best way for them in touch with you?

Unknown Speaker 1:35
Well, you could reach us online at dentist Winter Park calm, you can google us and see our over 405 star Google reviews. So our phone numbers 407-645-4645. Full disclosure.

Jordan Ostroff 1:49
I think I wrote one of those reviews.

Dr Drew Byrnes 1:52
You did? All right. Good. I read it. It was great. Thank you.

Jordan Ostroff 1:54
No problem. So I want to talk. I want to get into you know what set you all apart. Because really, I mean, that’s the basis for this. This podcast isn’t geared for dentists. It’s geared for business owners. And for my experience, I think you do a great job. But before we get there, you know, tell us about your story, you know, how did you become a dentist? How’d you end up taking over this practice, etc?

Unknown Speaker 2:14
Sure, I’d love to So, um, well, I was inspired to become a dentist at a young age actually, in high school, I was just kind of thinking about, you know, what am I going to do when I grow up? I knew I wanted to help people. And I knew that I wanted to support a family. And so I was told what turned out to be a lie, which is that dentists only work three or four days a week. That sounds great. I could do that. You guys

Jordan Ostroff 2:39
are closed on Fridays now.

Unknown Speaker 2:40
Um, so another I’m gonna get no sympathy. Okay, anybody for this statement? But I practice four days a week, but I don’t feel like I’ve had a day off since I bought my practice. Oh,

Jordan Ostroff 2:51
no. I mean, as a business owner, you never have a day off.

Unknown Speaker 3:00
All day long on Fridays, I don’t see patients but I was at the office 8am this morning, getting caught up on paperwork, and just there’s always something coming on podcasts and coming on podcast and I’m here at nine and it’s great. Yeah.

Jordan Ostroff 3:12
Alright. So you know, you bought the lie, which, you know, many of us are sold great.

Unknown Speaker 3:17
But so I kept going down the road and pursuing the career and praying about it and thinking about it, and it’s a long road to become a dentist. So it’s got to be something you’re really confident that this is what’s meant for you. So I was able to go on some dental mission trips, and that really did a lot to confirm for me that this was the avenue that I felt called to then becoming a dentist. That was just the start line, right. And so I, under this world of find a job and figuring out how to do this whole dentist thing and within a year of graduate from dental school, I wound up buying a dental practice from a dentist who retired and got thrown even further down into this rabbit hole of now I need to figure out how to be business owner, and I just kind of got thrown on the treadmill right away. But I love it. It’s, it’s been very rewarding. I love being not just a dentist where I get to help people all day, but the owner of the business where I get to sit set for my team, hey, this is how we’re going to treat our patients. You know, like we have our core values post on our wall for everyone to see the number one core value is always do the right thing. So we just get to like set that tone as a business owner. And so our story though, I practice I purchased was in 2014, that purchase that this is our, the 81st year that we’ve been in Winter Park, a suburb of Orlando. So we we have a long history of the third dentist on the practice and that kind of legacy was really important to me. You know, there’s kind of a trust that comes with that long term growth in a certain area. We grow by word of mouth, right, all those years leading up to it took it over and since then we’re continuing to grow And it’s just really neat to see people referring people. We’ve had patients there who have been for generations that have been there since.

Jordan Ostroff 5:08
My question. Yeah, you’re getting people coming in like, Oh, my grandfather went here and

Unknown Speaker 5:12
it’s really special and we get people who are still there from they were children when Dr. Jennings who opened up brax in 1939.

Jordan Ostroff 5:23
business in Winter Park, or something like that, I’m sure

Dr Drew Byrnes 5:27
it was in dentistry was a lot different back then. So there’s been some changes. So we’ve had to kind of, you know,

Jordan Ostroff 5:32
keep up with the time no wood teeth or ivory or whatever going people’s

Unknown Speaker 5:36
mouths anymore. You know, I don’t think anesthetic was as common back then. So I don’t even want to know what it was like in the 30s for dentistry.

Jordan Ostroff 5:43
It just hit you over the head, give you some bourbon and then something Yeah,

Unknown Speaker 5:47
so and in our old office, we just build a brand new office but in the old office, which was built in about the late 50s, early 60s, I was digging through like a storage area one day and the isn’t that big of a deal, but I found like a big ashtray that used to be in our reception area. And the thought of like going to the dentist to having people smoking in the reception area was just, it just kind of hit me over the head and like man times have changed,

Jordan Ostroff 6:12
there probably would have been more work for you people still smoke at the dentist’s office. The older the teeth rot and the discoloration and everything. Yeah, a lot more work. So let me let me break that down a little bit. So, I mean, you have the story that most people have, you know, you went to school to become the professional not to become the business owner. So walk me through, you know, what did you do to learn how to run a business?

Unknown Speaker 6:36
You know, it’s funny. They don’t teach you about running a business in dental school.

Jordan Ostroff 6:40
They don’t in law school, either. Yeah, it’s a common thing.

Unknown Speaker 6:43
Yeah. And a lot of people use that as kind of like a knock on the professions that professional schools. My philosophy is I kind of, I’d almost say I’m glad that they didn’t, but like, and I had a great dental school. So I don’t want to say I wouldn’t trust what they were teaching us. But it was And relevant to me at the time, I’d rather them teach me how to be a good dentist, rather than how to I mean, they gave us some they brought some people in to give us a little bit of exposure to the concepts but there’s enough to learn dental school without figuring out how to run a business. That’s kind of got to be a trial by fire thing I felt I learned the most, oddly enough through podcasts. Oh, we’re at a podcast now. Yeah, yeah, there’s podcasts for everything now. And there’s a lot for dentistry. There’s like 80 or 90 Dental podcasts out there

Jordan Ostroff 7:29
that are business owner focused,

Unknown Speaker 7:31
all sorts of focus. Several of them are business owner focus, but the ones that I’m referencing our four dentist to not not like patient focus but their dentist focus so but yeah, practice management, all sorts of stuff. I did

Jordan Ostroff 7:45
not I mean, I guess I didn’t know that but I guess it makes sense. You got to process everything. So the

Unknown Speaker 7:56
podcast to hear success stories of people who are doing it well. And, you know, before podcast came along before the internet like Dr. Jennings opened a practice he just had to do with what he learned from the other dentists around him. Do you know what I mean? That was a very limited pool of all like three of them. He may have been the first one who knows. So that’s what’s been most helpful for me and learning how to manage dental practice.

Jordan Ostroff 8:22
Yeah. So walk me through, like, you know, I know you still see patients, but what’s your breakdown on the average day between being a dentist and being a business owner? Oh, man.

Dr Drew Byrnes 8:37
I got a little stress. You asked me that question.

Jordan Ostroff 8:40
This is like a crosstalk you know, we’re really asking the hard hitting on ferrite. So

Unknown Speaker 8:46
the business owner part comes up in some very profound and very annoying way sometimes, as you might imagine, so they know I know. I’m there with you. That’s it. And let’s take it back to year ago, just over a year ago, when we were in our old office, and things were just breaking all the time. You know, it was an old office, there’s old equipment. And, you know, I might be we pride ourselves in trying to run time. No, I don’t like waiting. And so I don’t want to keep our patients waiting. And sometimes though, things are unexpected, we always took extra time for our patients to kind of give us a little buffer, so that we’re not keeping anyone waiting too long. But I guess that’s only relevant and that sometimes things don’t go as planned and it takes longer. And so we end up getting up behind her off schedule, and I’ve maybe have to check people who got their teeth cleaned while I’m in the middle of doing something else, a filling or a crown or something for that nature, about nature. And you take a standard busy day, mix into the fact that you’re a little bit behind and then mix into the fact that you’re in the second story of a three story office complex and they your neighbors beneath you are saying they’ve got water leaking from your floor.

Jordan Ostroff 10:01
Oh, someone else just came in until your toilets aren’t flushing

Unknown Speaker 10:05
you got to stop what you’re doing and figure out what the problem is and do we should we need to call a plumber is a someone that could just plunge and have it and then they come up again no waters really lucky we need to get a plumber here now and meanwhile I’ve got a patient who’s still numb and their mouth is open and it can quickly compound. Just to give you a limited example. Does that kind of answer your question?

Jordan Ostroff 10:27
Well, to some extent, but I mean, like, again, you know, you’re talking about all the emergencies that come up, you know, the radio things, but like, if you have a week where everything goes perfectly, you know, you’re a dentist 50% of the work hours and running the business 50% 7525 like how do you

Unknown Speaker 10:43
how do you break that down? So when I have a perfect week, I’ll let you know. Okay, but that’s, that’s fair. Yeah, in the interim. So I am practicing clinical dentistry. You know, eight to five Monday through Thursday. In between all those Moments of big parkins Global disaster. I’m also working on the business side of things. Okay. And then most of my Fridays, and much of my weekends are devoted to, oh, I’m trying to think of maybe a recent example. It perhaps it feels more so to me now, having just

Unknown Speaker 11:26
correct the mistakes of the architects and have them redone and all of that in the after hours and the you know, getting back time late for responding to emails on them, for decisions to be made. So there were a lot of decisions to be made. that had to happen during the day and then I had to get play catch up in the evenings and on the weekends.

Jordan Ostroff 11:47
It sounds like the new office, though, has been helpful. Now. It’s the best. Yeah, it’s pretty cool.

Unknown Speaker 11:52
Yeah, it’s, um, it was part of our, you know, wanting to, I never liked going to the dentist shocker. Yeah, I think I’m the only one. Oh, really? Yes, that’s a combination for like, Oh, thank God I’m here. Like, I’m

Jordan Ostroff 12:05
just so excited for this.

Unknown Speaker 12:07
I’m a believer not, there’s a small subset of the human population.

Dr Drew Byrnes 12:15
As a dentist,

Unknown Speaker 12:17
you get a larger subset who will straight to your faces and to say, I hate being here. And you get a little tired of it. But the same time we appreciate the honesty because you know how that’s that’s how most people feel, right? And they’re just not saying it. And then I like to think the majority, at least tolerate it. But as a patient myself, I never enjoyed it. And one of the reasons that I wanted to become a dentist was to help people kind of overcome that fear and anxiety. So in building this new office, it was our opportunity to really set ourselves apart and find ways to make dentistry easy for people. That’s kind of been, you know, our strategy that I’ve been talking to my team about for years and years is we need to find ways to make dentistry Easier than the whole experience from the actual dentistry being performed to being able to book your appointments online to having clear billing policies and whatnot. The whole thing from point A to point z, how can we make this easier for people? So, in that regard, every engine at office we planned out with that in mind, so we put TVs in the ceiling with Netflix and Apple TVs, noise cancelling headphones. There’s a massage chair all the dental chairs have massages in them.

Jordan Ostroff 13:28
Oh, I know. There’s a Roma therapy in there. Yeah, the all the bells and whistles. There’s a Yeah, there’s like a little kids area with some books for my kids

Unknown Speaker 13:39
to sit there for 10 minutes before we go in. And we also have a family room a whole separate room. So like, if you couldn’t have care for your kid. We know the kids old enough like they could hang out in there. But are we in there? They can play games. And the idea is that I haven’t set up yet but we’re gonna have a camera in that room so you like mom or dad to begin there? He’s playing and watching keeping an eye on the camera and the TV above them. Make sure everything’s cool. Oh, there you go. Yeah, yeah, I stole that from a podcast.

Jordan Ostroff 14:07
Hey, that was gonna be my next thing. So yeah, you know how walk me through how you came up with these little extra awesomeness? I don’t know what you want to call them

Unknown Speaker 14:17
well, so it came definitely down to obsessing over every little detail. I should mentioned. My wife is an interior designer. So there’s tons of elements that she was able to bring into the comfort part of the experience that I wouldn’t have been able to and just the way a place looks and feels right when you walk in,

Jordan Ostroff 14:36
but I was definitely hit that nice middle ground between like, it’s still clean without looking like sterile. Yes. You know, like, I hate when you walk into places and it looks like a hospital just suddenly. I mean, it’s white. You guys are really good drop. It’s clean, but it’s like, I don’t wanna say homey, but like it’s kind of cozy.

Dr Drew Byrnes 14:52
That was the goal. Yeah.

Jordan Ostroff 14:55
Yeah, no, it’s good.

Dr Drew Byrnes 14:56
So I took courses

Unknown Speaker 15:00
Julie, my wife came with me to some of them on dental office design. I’ve visited in person, lots of offices around the country from dentists who have done similar projects. So a lot of learning from other people. And then podcasts. So I actually, I have a dental podcast one of those at Yeah, I have one. All right. I use it to interview other dentists. So that’s, that’s where I stole the kids room idea from someone was interviewing I’m like, that’s genius. I’m taking it

Jordan Ostroff 15:31
there we go. So I mean, that’s really what it is. Right? It’s it’s bringing in as much information as possible and stealing the ideas you’re like, huh? Right, how much of what we do

Unknown Speaker 15:45
that’s a great idea what we’re going to take that make it our own, and a lot of it was just, you know, sitting down and thinking how can we make this like it’s we’re still filling out the space but like i obsessed over the greater good We finally get someone who’s going to sit permanently at the greater desk, where the seat is located in relation to the windows so that the person who is in the greeter desk would have as much time as possible to see the patient who’s walking up and around the corner and through that door to kind of get their name cute in their mind. So they can say, hey, Mrs. Smith, welcome to your visit, you know, with a smile. A little details like that I really probably spent too much time obsessing over

Jordan Ostroff 16:25
you know, the Gary Vee always talks about, like, the longer we go, you’re going to run into only two businesses the cheapest and the one that’s got the most value. And so yeah, I think your obsession is correct, because I mean, that’s what it’s gonna set you guys apart from the, you know, 80% dentist that will fall somewhere in the middle of those two things.

Unknown Speaker 16:43
I think you’re right, and it really comes back to treating people the way that you want to be treated. Like I said, I never liked going to the dentist. So I want to change that experience for people. We want to make it easy. So that’s where if you can put a TV on the ceiling for me and I can zone out that’s gonna make them A lot easier. Yeah. And we also offer so we also plumbed like laughing gas that this is going to sound misleading. replumbed laughing gas into each of the tribute rooms, meaning that we have the ability to like give it to people easily not that they’re just constantly flowing in the rooms that would be great.

Jordan Ostroff 17:16
Well, depends I mean if you’re if it’s affecting you, right,

Unknown Speaker 17:19
everyone be in a good mood though. So that was a business decision that, you know, it’s expensive to do that, but that’s part of our philosophy is making industry easy. So for some people, they just need a little bit of TLC, you know, just assuring them that we’re going to take care of them that is not going to hurt that we’re gonna do everything possible and make sure they’re comfortable for the procedure. We’ve got like a hand up policy, if you feel any discomfort, raise your hand we’ll stop. But for some people, they need a little extra that’s laughing gas. It’s cool. We got it handy. Some people we also offer oral sedation. My associate, Dr. Holtz does that. So we kind of try to cover our bases and and making dentistry easy.

Jordan Ostroff 17:59
So I want to go back You mentioned your core values, which is something I totally stole from you when we started doing here. Good. So when you walk into Dr. Burns’s office, as you’re going towards the back, there’s this really nice, like Plexiglas received with, with the eight or 10 core values in. So how did you come up with I guess, what are the core values? Nobody says you have them.

Unknown Speaker 18:20
Yeah, I can give you an overview. Off the top my head, I probably don’t get all eight. But we read them. First of all, we have a team meeting every week with our whole team to focus on improving patient experience and just what what do we need to address this week? And we open that meeting with reading our core values. So number one is always do the right thing. Number two, no one is a number and then down the list somewhere. No one is number we step seven, and I added number two later, because I thought that sounded cool. Yeah, number two, no one is number nine, because the sonicwall business important, right, right. Especially we is we’re going to probably have another dentist eventually. join our team. We make sure we’re offering individualized care so that no one is there are offices where you see a different dentist every time and you’re just kind of a mill, you’re in the middle anyhow, known as number, commit to continual growth and learning.

Jordan Ostroff 19:12
Practice teamwork with humility.

Unknown Speaker 19:15
With treat our patients and ourselves with empathy and respect. There’s there’s some more that will probably come to me. But as you taste the way we came up with them, we got together as a team, one of these meetings and I said, I want each one of you to kind of write down 10 things. It could just be one word things, but like, we’re coming up with our core values and what values are important to you, and do you think will be important to our organization as a whole, right and how we treat our patients and so we had a set so they had like a week to do that, but then put them on the spot. The following week, we came together we were all of ours down on a whiteboard and we kind of just put them together into what we felt worthy

Dr Drew Byrnes 20:01
Those a team, right? And it helps me.

Jordan Ostroff 20:07
You know, you have the patients walking past that as well, because it’s like this is I feel like, this is what I can expect,

Dr Drew Byrnes 20:13
you know, and very intentional.

Jordan Ostroff 20:14
And if you can’t tell from you know, the first 20 minutes of this interview, obviously you are on top of things, having a podcast, listen to podcasts, and really dot your i’s and cross your T’s.

Unknown Speaker 20:30
You know, it’s what it’s all about. So, yeah, you get when you are when your name is on the door, and your reputation on the line, like you got to do what it takes to make it successful and make it and do the right thing by your patients and your team.

Jordan Ostroff 20:45
So the other thing you do that I really like is you know, so you’ve got the TV up in the ceiling, so you’re laying back in the massage chair looking at it, and you guys have that slideshow that goes through. Yeah, and so it’s like the different community events, it’s the office parties and you know, really gives you a feel for the human side of everything.

Unknown Speaker 21:00
Yeah, um, you know, I other offices that I’ve studied have something similar. They use there’s more of a marketing opportunity. You know one of the patients in the chair, throw up slides about veneers and Invisalign and night guards or that they should floss more. Well, they probably should floss more. I just wanted it as more of a distraction, like take your mind off of the fact that you’re at the dentist. And so what what the slideshow actually is, is there, they’re all photos that I’ve taken. There’s a lot of it is it is branding in a way, right? There are photos from us being in the community and events that we’ve participated in. We’ve got photos in there from one of our one of our hygienists of 33 years retired we throw through her retirement party and that’s in the slideshow, but it’s also just a lot of photos of the local area, scenes from the area and just places that I’ve been that, you know,

Jordan Ostroff 21:52
looked pretty, and the mission trips, there’s some true so is that something I mean like, I guess How do you determine that a lot of these little extra bend? backwards, you’re seeing continuous growth. As you you know, obsess about everything.

Unknown Speaker 22:14
You know, some days you want to pull your hair out and think that nothing’s working. But I think that the best answer to your question is the Google reviews help when we when we see people like detailing that in their reviews, like oh my gosh, they’ve got XYZ and just go down. The things that we have in our comfort menu, for example, that’s a detail I left out we developed a comfort menu that’s in each room and it tells you the different things that you have to make it comfortable the noise cancelling headphones, mouth props, warmers, scented towels, etc. So the Google reviews are a more tangible way thing that I can point to to answer that question, but really, it just comes when you take a patient who you can tell is kind of nervous and anxious and not excited to be there. And they leave saying like that was way better than I thought.

Dr Drew Byrnes 23:00
didn’t hurt at all. There’s some like my favorite things to hear.

Jordan Ostroff 23:03
Yeah. Cool. No, it’s it’s been nice because like, you know what, I’ll refer people over to a lot of businesses. Sometimes there’s not the you don’t get feedback from either side. But like everybody else that delivers come back and like, Oh, this is great. This is wonderful. You know, they did this. They did that.

Dr Drew Byrnes 23:18
Awesome. Thank you for doing that.

Jordan Ostroff 23:20
No, thank you. It makes me look better too. So with that, let’s flip hats. Let’s talk about your biggest. I don’t want to say mistake. what’s what’s the biggest learning opportunity that you’ve had throughout your time as a dentist? Um, well,

Unknown Speaker 23:35
man, so I think the one that sticks out the most, and I don’t know what lesson there is to learn in it yet. But it and I’ve, I’ve referenced this already, but it comes back to the phase when I was trying to get this building built. You know, you take a full time job and then designing and building a dental office is kind of a full time job in and of itself, especially when you care. so deeply about the, it would be very easy to do, if you didn’t care about how long it it’s going to take, or how much it’s going to cost or what it’s going to be like when it’s all done. But if you care about any one of those three things, it’s going to be a little bit stressful. And the stress was compounded by the fact that date with a deadline, we’re getting kicked out on this day. And if we’re not at the new offices, not ready to go by then

Unknown Speaker 24:32
process of what happens next, if we don’t have a place to practice. There’s no great scenario that plans out there. There’s some that might keep us afloat for a little while as we’re maybe working out of other dental offices a day or two here and there as they have the room for us to see our patients there. But given enough time, it’s going to end up with me not being able to see our patients and they’re gonna find other dentists and it’s gonna end up with our staff, not being able to work enough and get paid Wearing for knowing. Right? So there was a lot of stress on we got to get in by this date. And when mistakes are being made, I guess the lesson would be really vet who you go into business with for these types of things into a certain degree. You just want to believe when people are telling you believe they’re capable, and trust them. But then when things start to spiral out of control, and you got to go, it can create a nightmare. And so so we had some construction delays and problems. We made it in just in the nick of time. Everything worked out but I’m, I’m still a little stressed by the whole experience as a mistake, perhaps selecting the wrong people along the way, right to do the work. I don’t know, maybe the mistake. I could have done differently because I specifically look for people who have experience building dental offices. Gotcha, because I heard that there’s these types of problems that can occur

Jordan Ostroff 25:59
but really Imagine, you know what other building is is pumping for laughing gas?

Dr Drew Byrnes 26:04
Not Not many, I would hope I

Jordan Ostroff 26:05

Dr Drew Byrnes 26:07
you guys should consider it though it’s pretty.

Jordan Ostroff 26:09
Yeah. It’d be great like, hey, the consultation is not going well, why don’t you suck on this laughing a little bit and then see if you want to hire us there sure the bar would have a field day with that one.

Unknown Speaker 26:19
So that stands out the most as what if I could have changed something along the way? What I would have liked to have done differently. But still, it’s not quite clear and cut lesson yet.

Jordan Ostroff 26:31
All right. So what’s the so I know you’d mentioned wanting to bring on a third dentist, you know, to you, you’ve got one of their dentists there. And then how much staff do you currently have?

Unknown Speaker 26:39
We have about 10. Team members. Okay.

Jordan Ostroff 26:43
Yeah. So what’s our time? Is there a growth plan over the next, you know, five years or so what’s that plan?

Unknown Speaker 26:48
Yeah, the plan is treat everybody right. And word of mouth referrals to continue to generate and as we’re busy enough, bring in another hygienist and other dentists. Just keep kind of growing organically. One of the big things I took, you know, you kind of mentioned something early on, when we were talking here. kind of the way that market segmentation is occurring within all industries but within dentistry as well there, the middle ground is eroding a little bit you either need to really focus on offering the absolute best service in dentistry, for example, that you can or go the McDonald’s route kind of and be the cheapest the fastest and just give people that and we’re seeing that happen a lot within dentistry. It’s unfortunate because then disturbing pushed into going to the, what you’ll find in a lot of corporate Lee owned and operated dental facilities is the kind of the mill that I described earlier. It’s an inconsistent experience with different providers each time and maybe less accountability for Well, this filling was only done to you You’re going, it’s broken, what’s the deal? And then the student is gone. And it’s like, well done. Okay? I don’t know. This is a very limited example how that might not be the best thing for patients. Or we have to go in the opposite direction, right? So I decided to take a little bit of a leap of faith. And when I built this office to build it a little bit larger, they end on a main road in a town, it’s unfair, bring seven over x to Four Rivers barbecue, so we have better visibility. Her old office was right in the middle of downtown Winter Park, which was a very cool place to be. We could walk to lots of shops and restaurants, which was fun, but it was also a little bit hidden. So people couldn’t see us they couldn’t find us. So I guess what I’m saying here is that I’m hoping that our location will help to bring awareness about us, but also just our reputation.

Dr Drew Byrnes 28:52
People are picking up on all these little things that we’re trying to do.

Jordan Ostroff 28:56
And how do you see your role changing as you continue to grow? are you growing with the idea that you’ll be able to keep doing as much dental work? are you growing with the idea that you’ll be doing a little bit more business work? Or?

Unknown Speaker 29:08
You know, that’s a question I haven’t been able to answer just yet. But a lot of the podcasts I’ve listened to these dentists make it seem like it’s the end game for them, quote, unquote, is to own 10 practices, and then to sell the practices and make a big windfall and retire and then do it again or something. It seems as though lots of people are getting into dentistry just to sell the dental practices and I think that’s wrong. I think it’s horrible for patients. So I said that because I think in my shoes, a lot of them this would say, Oh, I’m going to phase myself out have three associates and just kind of sit back and manage a practice. I became a dentist because I wanted to be a dentist and to help people so I don’t ever want to stop practicing dentistry, okay, but there is this push given take where at a certain point I need more of my time available to be able to manage the things that will come up as we grow to ensure that we are still able to deliver quality and keep, you know, we have 10 people now and we have 22. And it’s going to take more training to make sure that everyone let me know.

Jordan Ostroff 30:16
So I don’t know yet. All right. So then, I mean, from that, I guess, you know, if you’re talking to somebody, whether they’re a dentist or just you know, about to be a business owner, what’s some of the advice you’d have for them?

Unknown Speaker 30:29
Well, don’t do it. Okay. No, it’s the best thing in the world. It’s gonna be really difficult, but absolutely worth it. There’s no feeling like just knowing that you’re working for yourself and that, you know, your sometimes it’s the best thing sometimes is the worst thing, right? So it comes it’s

Jordan Ostroff 30:49
both of those in the same day as many times as the toilet starts overflowing onto the first floor.

Unknown Speaker 30:56
Um, so the best advice would try to be To try to find someone who can learn from someone who you look up to who’s gone that route before to be a mentor.

Jordan Ostroff 31:06
Yeah, no, that’s I echo that sentiment and in law and probably everything. To daymond john from Shark Tank speak, and he talked about like, that was his biggest point of success was having mentors that would help them to the next step. Where did you find mentors? And that’s the problem that some people run into. Would it be weird if I said

Unknown Speaker 31:25
podcasts? No. No. Okay. So I’ve already mentioned how podcasts for my industry help me and believe it or not. I’ve made connections with the people who host and run those podcasts. And I’ve, I’ve learned a lot from them. But locally, like the people in your industry, I think we make a mistake, sometimes looking too much. Looking at our colleagues, too much as competitors, right. Many of them and I’ve learned so that’s probably the best place Good luck is try and get plugged into a local network and whatever is that you’re trying to do. And some people don’t want to help, but there’s many that they’re very generous with their time they especially they want to be able to give back, you reach a certain phase in your career where it’s now you just want to be able to get back

Jordan Ostroff 32:15
into that world of abundance versus world of scarcity. You get people to look at it as a world of abundance and high seas, raise all boats, and then people look at it as a world of scarcity. You know, that one extra client, I hope you get is coming straight out of my pocket, which I don’t really think it’s the case. But that’s how a lot of people look at it.

Unknown Speaker 32:31
Right? I think there’s enough clients to go around for everybody. And if you get a client that was a sandwich with us, I want you to give them the best care you possibly can.

Jordan Ostroff 32:38
Right. So when you mentioned some people get to that point in their profession where they want to give back. Like, I assume you’re doing that now at least somewhat of a skill?

Unknown Speaker 32:48
Not at all. Not at all. No, well, this is probably a different avenue that I was referring to giving back I was talking about giving back to like, in my example. Younger dentists, dental students, people who are desiring to become a dentist young practice owners. And yes, I am trying to do that. But you know what? One of the main reasons I wanted a larger office this office is larger than our last one almost twice the size was to be give us the flexibility to do something we couldn’t really do in our last office because we didn’t have enough space. And that’s to host a free dental day. That was something that really inspired me and one of the things to become a dentist, my dentist growing up did that every single year he’d open up, he had eight dental chairs. And so you know, their dentist, also volunteer, air has a dentist in it. And that is open up the doors of the community for whoever can’t afford dental care. Come on in and we’re going to do the best we can to help you while you’re here and they would see over 100 patients every year. That’s awesome. Yeah, so I I really want to do that. But I’m kind of tiptoeing towards with my team, it’s going to happen but I’m like, are we ready? Because they could tell me we got too much on our plate too busy so I don’t want to overwhelm them.

Jordan Ostroff 33:56
Well, when you do get that let us know because we can we’ll share it on our social media as All the awesome thank you get more people there, ya know, I mean it’s I always talk to people like oh, you know you live in Orlando like oh Disney and it’s a wonderful imagine what I’m like well, but the average family of four is living off of $40,000 right? So the ability to you know, we come on the board for Big Brothers Big Sisters of Central Florida Dude, you know, mentorship stuff, awesome. The ability to give back like that is very, really needed in our community, even though a lot of people don’t realize that. Yes.

Unknown Speaker 34:26
More. I used to do more of the dental mission trips. I’ve been to Guatemala five times and unders twice with the Christian dental society out of the University of Florida.

Jordan Ostroff 34:36
dental school. I love the Gators Go Gators.

Unknown Speaker 34:39
Yes. But it’s harder to do now I’ve got a 10 month old son at home. And you know, I don’t want to be in another country away from my wife and son for a whole week. That wouldn’t not be an easy thing. So So it’s, I instead of doing that I want to be able to you know, charity starts at home so offer that same type of thing to our local media.

Jordan Ostroff 35:01
That’s awesome. Yeah. So anything anything else that we didn’t cover? They want to make sure we get to yes. All right. Plus, okay, that’s

Dr Drew Byrnes 35:14
I should have expected that. It’s part of the job description. I can’t So

Jordan Ostroff 35:19
what was your your Christmas sweater? The Yes.

Unknown Speaker 35:24
I have a Christmas themed flossing sweater. What was it? It’s not floss like a boss I have that on lots of things. I sponsored a street sign of the bishop more high school local high school you could rename like the one of the streets on their campus. For a year I made a floss LIKE A BOSS bulevar There you go.

Jordan Ostroff 35:44
I don’t remember what this sweater said. But something like terrible dedra but awesome bad joke on flossing.

Unknown Speaker 35:50
Here comes Santa floss. There’s that you may have seen that one. That’s one of them. I got like three or four different Christmas themed dental pond, sweaters and the giant over

Jordan Ostroff 35:59
sized toothbrushes. Well,

Dr Drew Byrnes 36:02
I think every dentist needs a giant oversized toothbrush.

Jordan Ostroff 36:05
Well, for lawyers, it’s the giant oversized check for you guys to do. And you gotta have one of those. Yeah. All right. So then, as we’re as we’re wrapping up here, what is your contact information again, now that somebody heard you talk about yourself? Yes, they’re taking minutes and really realizes they need a philosophy to get checked out. They want it. They want to watch the office while getting their teeth clean.

Unknown Speaker 36:27
We can make that happen. So our offices Park smiles down the street. My name is Dr. Drew burns. I’m one of our two dentist Dr. Eric Holtz is the other one. And yeah, they can reach us online or on Facebook or on Instagram. Just look up. Dennis waterpark, or she’s made. Parks balls dentistry or website is at Dennis waterpark calm and yeah, that’s it.

Jordan Ostroff 36:51
All right. So we had a couple people reach out over the last month or so asking for us to talk about specific topics. So we’ve got some coming up on You know, having a partner leave, we did one on merging and acquisitions coming up. So if you have a topic you want, please, please, please shoot me an email. It’s Jordan at Jordan law FL com JRT AM la w FL as in Florida. And then we will end this the way we end all these podcasts. I don’t know if you’ve listened to any of the ones before. If you do, this is how we end it.

Dr Drew Byrnes 37:20
I don’t know that I’ve ever reached the end.

Jordan Ostroff 37:22
Well, in that case, that’s why we say this for the end. If somebody gets nothing from this podcast whatsoever, and they only remember the last thing that you’re going to tell them. What’s that one piece of advice you want to give to as many different business owners as possible.

Unknown Speaker 37:36
I can’t believe that I blew it with floss too early. That would have been a perfect setup for for I you

Jordan Ostroff 37:41
know, I tried to give you the softball, but

Unknown Speaker 37:44
it’s my fault. I you know, okay, so off the top of my head, I would say what I’m experiencing now is figuring out how to delegate, right? That’s something that when you when you’re an owner and you care so deeply about the end product, it’s hard to give up control sometimes But I say figuring out because I haven’t figured it out yet.

Jordan Ostroff 38:03
I. So the thing that I never understood is how much of being a business owner was an art. You know, like, if it’s a science, you can figure it out. And there’s, there’s no way to do it for an art, it’s best practice. And really, you know, what you’re dealing with is each individual person interacting, and customer patient, etc. So I don’t think there is a way to truly figure it out. You just have to develop the, you know, the right framework and the right core values that everybody can subscribe to. And then you got to kind of like trust the the baby birds to fly.

Unknown Speaker 38:32
Yeah, at some point, you got to figure out how to give up control. So just in like you said, trust, that they’re going to do a good job with it, even if it’s not exactly the way that you wanted it to be done.

Jordan Ostroff 38:44
Right. All right. delegation. Thank you so much. Hey,

Dr Drew Byrnes 38:48
you got it. Thank you.

Narrator 38:51
You’ve been listening to let’s get up to business from Jordan. We hope you’ve enjoyed the podcast and would consider sharing the show. We would also love an honest five star review through iTunes, Spotify, Stitcher, or whatever pod catcher you use. If you are interested in being a guest on the podcast, please contact producer Mark through email that mark at Jordan law FL. com, use this subject line podcast guests in your email. Thank you. We look forward to speaking to you again soon.

Transcribed by https://otter.ai


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