Episode 20: Diana Griffith of Orlando Lady Boss – Full Transcript

Diana Griffith 0:00
Those are the types of referrals that you want to have in because they know who you are, as opposed to, you know, there’s this lawyer, I know, here you go, because that’s when you get, that’s when you as the owner doesn’t, don’t get the clients that you want.

Narrator 0:16
Picture a world where costs are down, profits are up, and customers are clamoring at your door. You’re listening to “Let’s Get Up to Business” from Jordan Law. Our interviews with business owners, service providers and area experts can teach you how to create a world of success and profitability. If you’re looking for an attorney to assist in your business formation, employment agreements, or other legal business needs, contact Jordan Law at 407-906-5529. You can also reach us on the web at JordanLawFL.com. Jordan Law, we protect you and your business.

Jordan Ostroff 1:13
Hello, and welcome to “Let’s Get Up to Business” from Jordan Law. Joining me today is Diana Griffith, the owner of Orlando Lady Boss.

Diana Griffith 1:20
Hi!

Jordan Ostroff 1:21
Thank you so much for joining us.

Diana Griffith 1:22
Thank you. It’s weird to be on the other side of the microphone.

Jordan Ostroff 1:26
Oh, cuz you have a podcast?

Diana Griffith 1:27
I have a podcast so normally, I’m the one asking questions.

Jordan Ostroff 1:30
So pitch your podcast, if people love what you have to say and go, you know, we’re always looking for more content.

Diana Griffith 1:34
Yeah. So my podcast is all about the women in Orlando, the ladies in Orlando, who are impacting, inspiring and growing the Orlando community so it is women from business, nonprofit, creative, uh, creatives in, in our area. All talking about the ways that they contribute to Orlando, the communities that they have, and how they’re just kind of creating a better Orlando for us all.

Jordan Ostroff 2:00
Alright, so we’ve got that business owner or nonprofit or whatever, who, who wants help developing their message, they want to reach out to you, what’s the best contact info for you?

Diana Griffith 2:08
Okay, you can find me at OrlandoLadyBoss.com. I’m @OrlandoLadyBoss on all the social media, on Instagram, Twitter, Facebook, Pinterest. And you can email me Diana@OrlandoLadyBoss.com and the podcast you can find anywhere you download podcasts so Apple, iTunes, Spotify, you can find it and it’s right there on the website, too, if you want to listen to it.

Jordan Ostroff 2:35
All right. So tell me I’m gonna, I’m gonna put on my Orlando. Yeah, so tell me about the story of Orlando Lady Boss, how did it come to be?

Diana Griffith 2:46
So I, Orlando Lady Boss has been around for about three years now. And I was, um, I always wanted to like, be in business for myself and I, I’ve been a blogger for like the last 10 years, doing different blogs, trying to figure out what my voice is. Actually, for a long time, I had a ton of handle, everything was under Define Diana because I was like, I don’t know who I am. Let’s just like, develop my like, literally my voice of like what I am about.

Jordan Ostroff 3:15
So you were your first client.

Diana Griffith 3:17
I was my first client like trying to figure out like, what is my voice and it was just like literally writing through it. And I had a blog that ended up crashing very badly because it got hacked twice. So like security, security, security, backup your blog, because it’s, even if you’re not even making money from it right now and it’s something you want to do. Like, I lost all of my content. And we were moving at the time. And it was just like too much money for, I wasn’t making anything off of it.

Jordan Ostroff 3:45
Was this is some like terrible misogynist who wanted to take down Orlando Lady Boss.

Diana Griffith 3:48
You know, I was told to like, oh, this was before, like Lady Boss, this is like a completely different thing. Um, I think that like I was told like the Chinese company like these Chinese hackers, they go for like little websites, they do, they specifically go for little ones. And once they hack you once they can like get in easily again.

Jordan Ostroff 4:05
And just to, just to try it out?

Diana Griffith 4:08
No so what they do is they put their spam on your site. So then, they use your traffic to go to whatever thing that they want you to go to. So yeah, and I spent like a few hundred dollars trying to clean it up and it didn’t clean it up all the way and then it got hacked again. And I was like, I’m going to just have to move on from this project at the time. So I spent and then during that time I went through like a lot of life transitions, we bought and sold a house and moved to the other, we moved into Orlando from Kissimmee. And I was thinking about a new idea, but knew I wanted to one, actually start some type of business, I always had like, been an entrepreneur but I was like, okay, now I’m at that place now where I’m ready to like, jump, but I don’t know what my product is. And then, I was thinking through, I also wanted to talk to women who I admired, to find, to try to ask questions about what maybe I would like to do, right? Like, oh, I really admire you, you’re a marketer that I really like or you’re this and I’m a writer, so I was thinking copywriting is what I would, I was going to start doing. So I was like, what’s the best way to do it? Well, let me interview women who I admire and like get advice from them. And if I’m going to do it might as well just like listen to it, like recorded and make content. Because that’s where my line works as a blogger. And I love podcasts and I’ve always been like an admirer. I have listened to tons of podcasts. So I just love listening to them. So I knew I want to contribute to the genre. And yeah, and then the idea of Orlando Lady Boss popped into my head at, actually, Florida Blog Con, if you’re familiar with that conference.

Jordan Ostroff 5:56
Yeah it just happened or it’s coming up?

Diana Griffith 5:58
It’s coming up, it’s coming up like in a few weeks. I was literally sitting in like the beginning of the conference and all of a sudden Orlando Lady Boss came into my head and I went and bought the domain there. And, and I am very much a perfectionist and I think through like too much over things. And that was like the first time ever where I bought something and then we went to some networking thing afterwards, I was like, I have a platform called this that I just started five minutes ago. And ever since then it’s just kind of taken off from there. And it was, you know, as, it was the first time where it felt like the stuff had hit every time I’m, you know.

Jordan Ostroff 6:36
You found your calling.

Diana Griffith 6:36
Yeah, exactly, right. Like I found the right niche that was like working for me. And so it’s just been like this fun journey ever since.

Jordan Ostroff 6:43
And so now that it’s, now that it’s up there, it’s been running, you know, kind of walk me through what y’all do.

Diana Griffith 6:47
So basically what I do, it’s, it’s just me, so I’m here to help the soloprenuer, then the person who is in stages, zero to three of there business, maybe you have a person or two that you outsource some work to or something like that, but you’re the main person, and you’re looking to develop your brand voice, you are looking to become a thought leader in your industry, you want to talk about the things that are of value to you, because you know that that’s going to bring in your right customers. But you can’t really afford to outsource it to someone else right now. So I’m going to help you kind of do some of the stuff that I did like think about where your platforms are, who are your customers, who you want to talk to, how you’re most comfortable communicating, because I hate advice from people like oh, you need to be on all these things, when you’re completely uncomfortable in doing it. There’s so many different ways for you to get your message out there. And when you see like, I’m sitting in your office, right now, if I pull back the curtain a little bit, there’s three people in here with us right now, or maybe two, one of them might have left. But all helping you like produce this podcast, you know. And so it allows you to be more places as you grow. But like when you start off on your own, when you see someone that’s, you know, on five different social media channels, and you’re like I can barely get my Instagram post every day. It feels overwhelming. But building a business, you have to put those pieces in one at a time while you’re also still trying to be everything else. You’re the marketer, but you’re also the strategist, you have to think big picture about like how the business is going to grow. You have to be the accountant, you have to be all of these things at the very beginning. And sometimes it’s hard to sort through how that all looks and how that looks with your marketing. Like as you’re growing the voice.

Jordan Ostroff 8:29
So from your standpoint, I mean, what’s that, what’s that most important first step? Is that coming up with the message? Is that coming up with the product? Is that coming up with the ideal client? Like where, where are you having these people start out if they’re at year zero?

Diana Griffith 8:41
Um, so usually when people are in year zero, they, they’re coming to me with like, some sparks of ideas. I feel like they’re coming to me with a little bit of all of that like, but they don’t know how it all fits together. So there, they might go, I kind of like, right, I kind of like running, right? Like I have a client, that I just, that just started she, she’s is a, she wants to be a running coach. And so she has a platform where she wants to talk, she wants to start a podcast to, she already has a product idea. But she doesn’t know how to like put all those pieces together. And then also there’s all of the behind the scene things that you don’t see that get done. That happen between when you and I talk and when all of the stuff gets pushed out. And

Jordan Ostroff 9:27
Yeah, see I have no idea about that. Mark does it.

Diana Griffith 9:29
Yeah, exactly. When you get to your place, right, you could just go, hey, I want to do this. And then like people are there to do it, help you do it.

Jordan Ostroff 9:36
I don’t know how our printers work, I know how to pay the rent, I know how to pay payroll.

Diana Griffith 9:41
But when you’re at the beginning, you have to, you have to, you have to figure out all of those things. And sometimes, and when you go online and you see there’s a million different things, ways that people can do it. They tell you to be in a million different places. I heard Tom Jelinek earlier, I was listening to the podcast with Tom of yours earlier and he was giving so much great advice. I was like, oh my gosh, I love everything that Tom is giving but it can feel overwhelming when you’re in that beginning stage. You’re like, how do I get to all of these places at once because I see my favorite influencer or one of my competitors in this field and they are, you know, they are everywhere? Well, they’re everywhere because they have people that are working with them already. But they’ve already, they already have the vision. They’re already doing that when you’re doing everything, you have to kind of sort through what is the important stuff. So I kind of help them cut through some of that and go okay, what should we work on now? Well, right now, you might need to be in strategy mode. Right now, you might need to be in content creation mode. So it’s just kind of, the client comes to me, and I kind of meet them where they are, is how, it really depends on their project. I work a lot with very creative people and creative people don’t want to follow, here’s a set rule book for you, you know, they’re like, I need something that’s tailored for me. So they need someone that can like really listen to, to them about where their, where their problems are. But saying that, I will say if you are wanting to be in that digital space, which is what my clients come to me a lot of times for, they want to be in the digital space, they want to be talking about the things that are important to them. It’s just putting yourself out there, practicing the stuff that you want to say, just someone comes to me and says, I want to start a podcast, start recording yourself, you know. Start just putting stuff out there and seeing, seeing, like throwing pasta to the wall and see what sticks. See what people are resonating with because it will give you an idea about where to go next. What people are responding to, even like, where are you the most familiar with when you use your social media? Are you on Facebook? Are you on Instagram? Are you on Reddit? Go there and talk to the people. That’s probably your first audience. Who’s already communicating with you in space?

Jordan Ostroff 11:56
So tapping into what you already have going on?

Diana Griffith 11:57
Yeah, tapping into the spaces you already have going on to give you clues about where to go next.

Jordan Ostroff 12:02
So before we keep going on this, I gotta jump in. So you’re, the person who came to you with the running idea, please, please, please let them do their podcast while running. Just like two and a half minutes in, oh my god, I’m dying. It’d be like the, the hot wing challenge but for running during this podcast.

Diana Griffith 12:24
There’s a, there’s a, I don’t want to give away her whole company name but there’s wine in the title and I said like, let’s do a wine and whine something segment. It would be really funny to have people whining why they were running. And then they could be rewarded with a glass of wine at the end. I love that. So um, yeah, I will have to pass that suggestion along. So and sometimes people just need like, someone to bounce ideas off of because they’re working in their own little space, they don’t have that team yet they need someone else to just go, this is a good idea or this what I should do, you know, I am, I’m like your, your business BFF in the back pocket to call up and go, hey, I have all these problems, and how do I sort through them?

Jordan Ostroff 13:10
Well, it sounds like a lot of it is almost, you know, accountability and the time management.

Unknown Speaker 13:14
Totally, it’s totally a lot of that, um, it’s definitely accountability because I can, because I have done it myself. And I’ve helped so many other people, I can go, these are the best practices that you can do based on what you want to do. Because sometimes it’s hard to Google like, I kind of want to do this very abstract thing, I don’t know how to Google it and find the information I need, or sort through hours of marketing stuff. And you can really get into the nuance of the, the strategy of Facebook ads, and how long should a title be and all of these different things that are in the marketing world that can be completely overwhelming when you’re at the beginning stage of a business and you’re doing it all yourself. To me, it’s more important to establish content and just push content out as you’re building your business. And then you can start finding, you can tweak all of those metrics, labor, because if you aren’t even putting anything out, and you’re holding yourself back, because you’re so scared to publish something because you don’t have the exact right number of characters in your title, then you are losing out on content that other people are pushing out every day.

Jordan Ostroff 14:29
Well, it’s the Confucius, you know, the journey of a thousand miles begins with but a single step.

Diana Griffith 14:33
Exactly. Yeah, exactly. Like I used to have people come to me and like, you know, what can you do to me when I was starting out, right, and I’ll tell people, I’ll tell even social media people who are starting out, and they’re still trying to get their feet wet, and they know what to do, but they’re still they’re scared to make promises, right? Like, well you tell them that you’re going to actually establish a presence on their social media channel, which they are literally not doing that. You know, a lot of times they’re showing up in the they don’t have any presence. And so if you don’t even have any presence, then what are the analytics going to do for you anyways? Showing up first is the first thing, you know. Being there and just listening to your audience. So if you’re not on, if you’re not in those digital spaces, putting stuff out there, and then listening back to what they’re saying to you, then you’re not even, you haven’t started anything. No one knows who you are.

Jordan Ostroff 15:26
And obviously, I mean, you know, the thing that I like about what you’re talking about is you’re not doing the one size fits all, you know, you’re finding what’s right for these people. But from a, you know, 10,000 foot viewpoint, kind of walk me through how a business should make the initial decision about Facebook versus Instagram versus LinkedIn versus whatever, I mean, what is it about a company that would lean them towards one of these?

Diana Griffith 15:48
Yeah, so what I would tell people is that you need to really be thinking about your customer, like, who is that customer? And customer profiles is basically really sitting down and going, who is this person? When do they get up for work? When are they on social media? What kind of social media channels are they visiting? Like really sitting down and creating that profile to the point where like, you understand who they are as a person. Like, you actually could give them a name, and say, Jane, she, you know, the, the, my ideal customer will say, and you could have different customer profiles, but you could just pick one and start, right. Jane, she is a customer, she, she is a full time employee that works for somewhere else, but she wants to start something on her own. She’s in your, she’s in the first six months of her business, and she has all of these ideas and doesn’t know how to sort through them. And she scrolls on Instagram all day long, usually on her lunch break, and then when she gets home from work, trying to figure out what it is that she wants to do. But she doesn’t know where to start, she’s crippled by the starting. So that’s, that’s a short form of a customer profile. I just described a person and not this is this person that is between ages of, you know, 14 to whatever, and you know, all the demographics, but actually, like, create a story about who that customer is. And a lot of times when you’re starting your business, you’re trying to help someone that is maybe one or two levels below where you were. Like you’re trying to help your past self out with something and a lot of times when you’re in a service based business too, specifically. Like, especially the people that come to me anyways. You’re trying to help someone that might be a few steps behind. You figured something out, and now you’re trying to teach it to them, or you’re trying to like help them get to that next level. So um, yeah, just creating like an actual story about like, who this actual ideal customer is for you.

Jordan Ostroff 17:45
So to use Jane, from your example, you know, why is, why is Jane on Instagram versus Facebook or Twitter? I mean, where, I guess, that really goes back to the demographics.

Diana Griffith 17:53
Demographics, because someone else who like, someone else who maybe does something similar to what I am, but speaks to people who are maybe young men in the same category, that person would be on Reddit. And they might be in the certain sub Reddits or whatever. But my customer is a woman who likes to look at the pretty pictures, and she’s, you know, really into the Instagram culture and no, like, likes to be on the in on like, what’s going on. Those, those types of things. So like, for me, it’s just, it’s a detail about the type of person I’m going after.

Jordan Ostroff 18:30
And so, you know, again, taking that broad viewpoint from a demographic standpoint, so we’re looking for what young, younger men are going to be most likely will be on Reddit?

Diana Griffith 18:38
I mean, Reddit is more male dominated. I use that as an example. And then Pinterest and Instagram are more female dominated platforms. Facebook, I would, I don’t think has them, doesn’t skew one way or another. I would say women a little bit just because.

Jordan Ostroff 18:57
Yeah to me, Facebook is like vanilla ice cream.

There are very few people who are like, I hate Facebook. Like, like me, personally, I don’t understand LinkedIn, I should be on it, I’m a professional. We do business law, the whole thing. I just, I don’t even remember my password. I hate it.

Diana Griffith 18:59
Yeah.

I’m not on LinkedIn either, too, like people will reach out to me and I hate LinkedIn. And I’m always like, oh, I should update my profile. But someone who maybe is reaching out to accountants, maybe they’re doing service based stuff that’s really geared towards accountants or lawyers, they want to find you but.

Jordan Ostroff 19:30
I can’t bring myself to do it, you know.

Diana Griffith 19:33
But that, but my point is, is like if your customer is someone that’s really heavily business focused, and they really network through LinkedIn, then that might be a place that you need to be. But for me, I am dealing with people who are looking at art and creativity and, and very visual like they’re very visually focused in the stuff that they’re consuming, which is what Instagram lens to very well.

Jordan Ostroff 19:56
Gotcha. So the more creative picture us type thing?

Diana Griffith 20:00
Yeah, and they’re in, and they’re drawn to different aesthetics. And they understand a little bit about the idea of a brand, but they don’t really know how to build it, like those are the kind of, it’s those intangible things that you kind of have to suss out as you’re working on your customer profile. And the more that you figure out who those customers are, that are coming to you, because when you’re in the beginning of the business, you’re going to work with a lot of clients that like you just don’t really like, that you-

Narrator 20:27
I have no idea what you’re talking about.

Diana Griffith 20:28
You don’t know what I’m talking about?

Jordan Ostroff 20:29
I’ve loved every single one of our clients, no matter what.

Diana Griffith 20:33
I mean, you’re gonna kiss a lot of frogs at the beginning as you’re trying to fit in. And sometimes it’s not, because the clients aren’t great, but it’s the work that you’re doing for them doesn’t fit right, and you don’t know it until you’re in it. And you’re just kind of experiment, experimenting, trying to figure out who that person is early on. And, you know, I used to do social media management and I realized about six months in like, this is awful and I don’t want to do social media management for someone else. So I then kind of realigned, and said, okay, I’m not doing social media management. And it’s just this journey of both taking clients in, figuring out what it is that you like and not like about them, and then also tweaking your message as you’re doing it. So it’s a little bit of like you’re doing the work, and then you’re marketing the work, but you’re having to learn what the work is because sometimes you don’t always know.

Jordan Ostroff 21:20
So, you know, I think that brings us to the next, you know, the next big part here, when you’ve got that person and you know, the, the earlier you are at the beginning of the business, the more flexibility you have in finding that message. The later you are, the more you have to refine it.

Diana Griffith 21:35
Of course.

Jordan Ostroff 21:36
What are you doing to help them get that message together before we’re talking about getting that message out?

Diana Griffith 21:41
I think that it’s really about like listening into who you are and what you value. Because if you’re building, I, every business, that’s a small business has the personality of the owner in the business.

Jordan Ostroff 21:58
I don’t know if that’s a positive or negative for us.

Diana Griffith 22:00
It depends, I mean, I think it’s a positive. I think that your, the stuff you guys are doing, like, is really cool. Like as I was getting ready today, I’m like, do I have to wear like a stuffy outfit because I’m like, so not that type of person. And then I was saying, I was listening to one of your podcasts that you’re like, oh, we were shorts and flip flops, I was like, all right, good. I can like not have to get super dressed up to get in here. But, but that’s but you know, in talking about Florida Man on your, on your Facebook feed, like, that’s really cool, it speaks to a personality of who that company is. And that shines, it gives you an idea about the person that’s at the top. So when you are a soloprenuer, you are the company. I really try to not encourage people to make themselves sound bigger than they are. At the beginning. Like it’s okay to say that you are one person company, like, shout that out. That’s okay. You know, talk about the things that of who you are, be real, be transparent, be authentic, it’s about staying true to who you are and like how you want to operate. I see a lot of people on Instagram, because that’s one of the places I’m at, that I love, but I cannot be like them. I cannot be, I cannot build a brand like them, I cannot do it the way that they do it. And I’ve tried, and I hated it, and I hated myself for it. So it’s just easier for you to be yourself. Because if you can hone into that, that’s one, what’s bringing people in, that’s what’s bringing people in when they meet you in person, and you’re trying to connect that in person that you’re, they’re seeing to your digital presence. And so as you grow your company, and as things expand and you tweak and, or you get bigger, the essence of who the company is, is always going to be an essence of who you are. So you can also pivot too as you grow. But for example, I started doing art about a year into my business. And it just people were just like, can I buy it? And I was like, okay, I guess. I didn’t even, I wasn’t even trying. You know, and then I, today I was like, what are they going to ask about specifically because a lot of people will start asking me about my art now because I just shared it on my social media streams.

Jordan Ostroff 24:18
And that was just because it was something that you wanted to do. It’s something to be authentically you.

Diana Griffith 24:22
Yes. It was just like, there’s pretty pictures here. Let me show these pictures that have stuff over here.

Jordan Ostroff 24:27
Yeah, yeah. So how do you I guess, let’s talk about our feelings.

Diana Griffith 24:32
I talk about feelings a lot in my company.

Jordan Ostroff 24:37
I think I mean, the biggest thing that I come across, because I’ll do some business consulting work for newer lawyers, that it’s not necessarily like the imposter syndrome, it’s not necessarily the like, I don’t belong here. It’s the people are paying me for what they perceive to be what a lawyer should look like. And our whole thing is the exact opposite. I mean, I, my thing is designed around, most of our clients are going to be younger. And I don’t think, I want them to feel comfortable walking into our office with, you know, the worst thing in their life, keeping their bus- losing their business, helping them get back on their feet after a car accident, etc. But I don’t know that I was able to do that before I had enough money to not be concerned about it. So how do you help that person get over that hump?

Diana Griffith 25:18
I mean, it’s, for me, it’s really looking at all the resources and how you grow your business and what your goals are. So it’s, it’s being really focused on what is the goals? And how do we go about it? So sometimes it’s, you know, I have freelancers on the back end, and they might be working on one side of their business that’s the money generator. And then this is the thing that’s, you know, the bigger term plan on the other side that they’re doing, the more outward push for. So it just kind of depends, like I said, I have entrepreneurs who’re a little bit of stuff in everywhere. Yeah, which is a little bit different than, I don’t work with the lawyers and the accountants and the doctors. And the straight tie people, they scare me a little bit.

Jordan Ostroff 26:06
That’s the normal, you know. We do a Cinco de Mayo party every year and so the lady who runs the company that cleans our house is in a chamber of commerce with us. Her husband was like, I don’t want to go, you know, it’s six o’clock, there’s going to be a bunch of lawyers. And she’s like, no, no, like, you have to go, I promise you Jordan will be wearing shorts, it’ll be totally fine, and of course, you know, he shows up, and we’re all wearing shorts and a T shirt. And you know, we’re drinking out in front of the building. And afterwards, he goes, you know, thank you like, this wasn’t, this wasn’t what I expected in a good way. But it’s just it, it’s so difficult for me to be able to convince somebody to be them. And thank God, I’m lucky enough to be able to be me. Yeah, I guess that’s the thing. Like, I don’t know how you-

Diana Griffith 26:48
I mean, I think that maybe the growth feels a little bit slower, because you’re not going through like a, the traditional business formula, right. But to me, if you’re spending, say you’re spending 60 hours a week, putting in all this time to building a business, and you’re like, one day, once I reached that, like certain number I’ll like, I’ll lay back and then I, you know, I’ll take a rest a little bit more, but if it took you, if it takes you 60 hours a week to make the income that you make, like, where, when are you going to come out of that?

Jordan Ostroff 27:20
Right.

Diana Griffith 27:21
You know, when are you going to come out of 60 hours a week? Because you might not, so part of it, too, for me is, with lawyers, I’m sure you already know where your rates are. But like, I usually have people coming to me that aren’t charging enough for the skill sets that they’re already-

Jordan Ostroff 27:35
Lawyers do the same thing.

Diana Griffith 27:36
Yeah, that they already are. So it’s, so to me, it’s like, why are you working, you know, twice as hard for these two customers, where if you worked, half, like if you upped your rate, and that’s part of branding, right? If you market yourself as a certain type of person towards a certain type of clientele, you come as a luxury product, or you come as an upper scale product, you know, and that goes into, what does your website look like? And how does everything fit together? Does everything look cohesive? Um, but yeah, I think it’s a confidence level, I think it’s a part of like, putting all the pieces together, it’s, I don’t like to tell people that there’s overnight success, because there’s not, it takes time to build a business. And, you know, I don’t know if I have the answer to that. It’s just, if you have an income goal, it’s filling the, filling your wealth customers, and then upping your rates as soon as you can. Yeah. You know, I mean, that’s the simplest way, right? Like, what do you need to make? Okay, well, let’s get as many customers in as you can at those rates, and then start upping it and getting rid of your worst customers.

Jordan Ostroff 28:40
Well, and you know, if you can make the same amount of money working 30 hours a week, right, you have to be more mentally engaged for those 30 hours, then being burned out at the 60 or whatever.

Diana Griffith 28:50
100% and also, like when you’re taking on client work too, when you’re a client- when you’re a service based provider, and you’re working for yourself, you really should only be taking on like 20 hours of client work, because you are the business owner and the marketer and the accountant and all of these other things. Unless you’re, unless you’re able to generate that income enough and start outsourcing, which also is the other thing, start outsourcing as soon as you can. It’s either fill it up and start upping your rate or outsource as soon as possible. Those are the ways.

Jordan Ostroff 29:18
And I mean, that’s the same, lawyers have that problem all the time. You know, we’re on a lot of different Facebook groups that are lawyer centric, and they’re always like, oh, it’s me doing everything. How do I get to the next step? And it’s always like, well, you can’t do everything.

Diana Griffith 29:28
But it’s a confidence issue, for sure. It totally is. I think that it’s so funny that you say that, because I think it’s a confidence issue. I’m thinking that you don’t, people are coming to you and expecting a certain thing, like you said, exactly. And not realizing that they’re also being drawn to you based on an intangible quality of who you are, too. So it’s not just, oh, well, I need a lawyer and okay, you’re the closest, I mean, maybe so but, uh, but that’s more of a luck thing than it is like, you know, you want it, you want a network of people who are like, you need to go to Jordan, because Jordan is the one that is going to be fun, he’s going to be upbeat, you know, even if it’s a bad situation, trust me, you know, like, those are the types of referrals that you want to have in because they know who you are, as opposed to, you know, there’s this lawyer, I know, here you go. Because that’s when you get, that’s when you as the owner doesn’t, don’t get the clients that you want.

Jordan Ostroff 30:27
Because you’re not getting, you’re not getting the referee, really knowing you is the referral.

Diana Griffith 30:32
Yeah, because the people in your social media aren’t just, like, some of them might not ever be your clients because for whatever reason, right? They don’t need your services for, for you specifically, right, fingers crossed, they don’t need your service.

Jordan Ostroff 30:45
Unless you want to start a brand new business and make a bunch of money. Other than that, we don’t really do anything that’s happy.

Diana Griffith 30:49
But, when they need you, they need you. So then they’re asking their friends who they know, well, you want the cheerleaders who follow your feeds and get to know you to be like, oh, I know the perfect person, right? If, it makes it, have you seen that movie that, that Beatles movie Yesterday, where they like, forget the Beatles?

Jordan Ostroff 31:12
I haven’t yet but I know, I know the concept.

Diana Griffith 31:14
Okay but, okay, so they don’t just forget the Beatles in the movie, they forget, like other very big things. It’s like little gags in the movie. So one of the things they, that doesn’t ever exist is Coke. Like they bring in Pepsi and he’s like, can I have a Coke? She’s like, what’s that? And then he Googles it and it doesn’t exist.

Jordan Ostroff 31:33
My wife would be the least happy camper hearing that.

Diana Griffith 31:35
I think a lot of people would, right. But we all know Coke. They advertise all the time, if they stopped advertising, tomorrow, we would know it. Your wife would be like, I want a Coke and if that restaurant doesn’t have a Coke, we’re gonna go to this restaurant instead. Like that is how you build loyalty in a brand. And it’s like showing up to them and being in front of them and talking about who you are and why they should love you.

Jordan Ostroff 32:00
Well, but Coke got to reinvent Christmas for us.

Diana Griffith 32:03
Coke has done a lot of things. It’s been around before all of us were alive, so you know, they have an advantage from someone that’s new. But yeah, those people who are your cheerleaders, they’re the ones sending people your way too.

Jordan Ostroff 32:17
So as that company grows, you know, as they develop their message, as they develop their images, they put all these things together, what are some of the tips that you have? Or what are some of the biggest issues you see, to get to that, you know, success date? If, if there is a success date?

Diana Griffith 32:31
So it’s um, it’s learning ways to work smarter, not harder.

Jordan Ostroff 32:39
You’re totally speaking my language.

Diana Griffith 32:40
So it’s, like I said, if you have income goals, how do we look at what the incomes of the goals are, and breaking them down so you are charging the right amount of money. Really thinking through about how many hours are you putting into a project and things like that. Like, let’s get down to the very little nitty gritty at the beginning. But also, oh, my gosh, I had a whole nother point and I lost my train of thought, what was the question again?

Jordan Ostroff 33:05
You know, I don’t know. We were talking about, you know, issues people make, or the big tips to get from, you know, having your herd together to getting them-

Diana Griffith 33:13
Yeah, yeah. So there was that. And then it’s also, on the, on the digital media side, is creating content that you can make once and then repeat in other places.

Jordan Ostroff 33:27
What do you mean?

Diana Griffith 33:28
So, for example, I make a podcast, I also make a blog post that goes with it. So do you. I saw, you know, you do a transcript of the podcast.

Jordan Ostroff 33:36
Yeah.

Diana Griffith 33:37
I take quotes from that, and then make Instagram images from it. And Facebook captions. So now I’m not creating, you know, new content for every platform.

Jordan Ostroff 33:48
You’re repurposing the content.

Diana Griffith 33:50
I’m repurposing content. So then, you’re not having to create this, like new things everywhere. Share ever, evergreen material, write evergreen material, think about questions that.

Jordan Ostroff 34:04
For those people who are dumb, but also for me because I don’t know, what is evergreen material?

Diana Griffith 34:09
Evergreen material is stuff that you can share over and over and over again, and it’s not going to get old.

Jordan Ostroff 34:14
Okay.

Diana Griffith 34:14
So if, if you are like the, you know, it could be the top five things you should know, if you get arrested, or you or something that could be fairly evergreen material, you might have to go in and tweak it a little bit if the laws change because you’re a lawyer. But those are things that could be very evergreen that you could share over and over again in your feeds. And then you’re not creating new content every time. So and that evergreen material can also be the questions that you get asked the most in your business. In fact, do that first, write posts on questions that you get asked the most in your business, because you know why, you can share it with every single person who then asked you that question. And then you don’t have to type out a new response. That saves you time, because if you’re typing out, like a long email every time explaining a process, for every one person you’re doing that to, there’s probably dozens of people that never asked you.

Jordan Ostroff 35:08
Oh, of course, well, and you know.

Diana Griffith 35:09
And then it builds your authority on your website.

Jordan Ostroff 35:12
And Google algorithms keep, you know, pushing farther towards answering real human question.

Diana Griffith 35:16
Yeah. And then Google loves you. So start actually answering human questions and then driving people towards it. Because the other thing you can do is that helps them, if you start them building your, I know we’re going to into another area, but funnels, so sales funnels, it starts pushing them into the funnel system.

Jordan Ostroff 35:34
From having the authority, from having the question answered, or?

Diana Griffith 35:37
So, if you answer the question on a blog post, and then someone emails you, or send you a Facebook message, and I’m like, hey, I have this question, you’re like, great question, I already answered this into my blog post. If you send them a blog post link, you don’t have to re-type everything out. And then you already have a sales funnel that you’re creating. So if it’s one that you’re answering all the time, you have calls to action in the blog post, to get them to go to your services, or fill out a contact form to contact you to do all that kind of stuff. So you also are hopefully doing, doing further lead capturing or building your authority with them through that way, keeping them in your sphere a little bit.

Jordan Ostroff 36:16
Alright, so let’s pivot a little bit. I mean, we’re talking about the, not necessarily success stories, but the keys to success. What are some of the most common problems, issues, mistakes that you see people making down this process?

Diana Griffith 36:28
You know, I think the biggest thing that I see people have is not being confident in themselves, or being afraid of all of the things that could go wrong, and not putting themselves out there sooner. Just waiting six months, a year, like really like waiting a long time before they’re putting themselves out there in any type of way because they’re afraid that if they make a mistake, it’s going to sound like, no one’s going to trust me, right?

Jordan Ostroff 36:54
We’re having that one, you know, using a semi colon instead of a comma or whatever?

Diana Griffith 36:58
Yeah, I mean, can you cuss, can you cuss on this show. I don’t want to-

Jordan Ostroff 37:01
No Mark, are we, can we cuss on this? Mark’s giving us a very a very emphatic nod. So

Diana Griffith 37:10
So on my, one of the first promotions I did is I gave away a free t-shit on an Instagram post. And it was like the graphic.

Jordan Ostroff 37:20
Intentionally a t-shit?

Diana Griffith 37:22
No, not intentionally, it was supposed to be a t-shirt. I don’t know what a t-shit is. But like I was giving it away. And it got a lot of engagement. And I didn’t know until like later in the day, when a friend, two or three people finally like texted me and was like Diana, like this happened. But by that point, it was so like, it was already out there. And there was a lot of engagement. And I had a contest running. So I just kind of let it go.

Jordan Ostroff 37:48
So did you just turned it into a skid?

Diana Griffith 37:50
I literally use this as an example, I’m probably the one that talks about it the most, no one else even like, it didn’t even hit the radar that I had like done a mistake, right. But it’s like one of those things that like internally like some, it could like totally ruin someone’s day, right? It probably did ruin my day at first, but like, it’s also like, it doesn’t matter because people are going to follow you. They’re gonna, those cheerleaders, they’re going to help you and go, hey, this little, you know, you need to fix this because it’s like messed up or whatever, you know, like, those are like, just make mistakes. It’s okay. Your audience is going to follow along with you, as you’re making those mistakes out in the digital public space.

Jordan Ostroff 38:27
And, you know, with the internet, you might find a million people that actually want a t-shit.

Diana Griffith 38:31
If anyone wants to t-shit just like, let me know what that is? And maybe I can find it for you.

Jordan Ostroff 38:37
It’s a very specific trend. Very specific.

Diana Griffith 38:42
It really is.

Jordan Ostroff 38:44
Like George Carlin said, I guess there are seven words you can’t see on TV, but there are none you can’t say on the podcast.

Diana Griffith 38:48
Yeah, no, no, I cuss on mine too and sometimes I like to throw a cuss word in just so people know that, like, you’re not going to get like completely non-cussing from me.

Jordan Ostroff 39:00
So, you know, what else, you know, we keep, we keep coming back to the concept of that imposter syndrome. You don’t feel worthy of it. And I always tell people like, look, I can walk outside and get hit by a bus. And they always think that I mean it in such a negative way but I really mean it in a positive way. Like, why not take advantage of every opportunity, or potential opportunity, that you can because who knows?

Diana Griffith 39:19
Yeah, I agree. And it’s about creating your own opportunity. I think that people too, when they’re, when they’re at the beginning of a business, and they don’t really know what to do, especially now because we’re in this like digital place and they’re going, oh, there’s all these ways to grow a business and how do I do it? They, they forget that like, it’s also people are just wanting to do business with people, more so than ever. And so they get so much into their head about the computer screen that they forget that this is really just about like, how do I talk to people? How do I talk to that person? And helping them find the confidence that they need. And the great thing about the internet is that we have such a low barrier to entry. Before if you wanted to start a business, you would have to buy classified ads at the very low end and like billboards and TV ads, you know, at the high end, like you can go on Instagram for free and just start you know, a platform and for a few hundred dollars, get a website and put all that stuff up. And you can start advertising yourself in a way that you couldn’t before from the comfort of your home, you could go out and network and shake hands and things like that.

Jordan Ostroff 40:25
And it’s interesting to me how there are so many more platforms or companies that are desperate for content created by the users that they want you to post stuff just as much as you want. I mean, Facebook wants you to post videos and multiple things so they have stuff to share to people just as much as you want it to be shared to people.

Diana Griffith 40:44
Totally, I totally agree with that. But I would also encourage you to think about like your website as your home base. And then like pushing things out from your home base. Going back to my example of losing everything from a blog is like if Facebook or Instagram and shut down tomorrow, you’re going to lose all that content too. So you don’t want to create stuff that’s only for those platforms. That’s why like when I was saying create once and then push the other places, think of you, what’s putting on your website as the main content creator, and then pushing out to the social channels afterwards. So I would really, you know, I really encourage people to work on their website first as the first form of digital content. Website, set up an email list that you can start pushing out and then building your social media from there.

Jordan Ostroff 41:28
Well, then you’re also getting better backlinks, you’re getting better traffic to your website.

Diana Griffith 41:32
100%. Yes, because when people are using social media, like they are just scrolling through, and you’re hoping that like what you have to say to them is going to hit them at the right moment. And they’re going to make a buying decision, right. That’s how a lot of people think about social media, like I’m going to say, I have a special today and a ton of people are going to sign up. That’s not how it works. It’s more about branding, I’m talking, this is who I am, you’re getting to know me. So I’m in your head. When people are ready to make buying decisions, they’re googling something. They’re googling something. So if you don’t have a website, you don’t have all that platform, they’re not going on to your Instagram or your Facebook looking for you. They’re googling, I need a lawyer for you know, whatever this term is. Now you could have created all this content for your website and your social media streams that talk about both of those things. So you’re getting the hit on Google when it comes in. But yeah, like create it for your website first, even if you’re not 100% sure how SEO works or anything like that, create it on your website, because you own it. It’s like creating a storefront. You want someone to walk into your store and it looks beautiful and nice and makes them want to buy from you.

Jordan Ostroff 42:41
And also I mean, who doesn’t, who doesn’t check somebody on Google before they buy anything from anybody for reviews, complaints, to whatever.

Diana Griffith 42:49
Yeah. And if you went on to someone’s website, and you see they haven’t posted in a year, would you want to do business with them?

Jordan Ostroff 42:55
I mean, certainly not if they’re trying to sell me they’re going to post on my website.

Diana Griffith 42:58
No, no. Oh, yeah. Well, definitely that if they look like they haven’t been active in a year, and they’re like, we’re a marketing company. Yeah, you wouldn’t, you would never want to do business with them. You know, the funniest thing is that marketers will do that all the time because they’re busy marketing other people’s stuff. But perception is reality.

Jordan Ostroff 43:15
So I wanted JordanLaw.com, instead we’re JordanLawFL.com, because JordanLaw.com is some lawyer in like North Carolina that has like the 1994 AltaVista homepage and I was like, no, like you, you’ve taken my digital space that I wanted and you’re doing nothing with it. So

Diana Griffith 43:31
Oh, that, I hate when that happens. I’ve seen that happen a bunch of times with people and you’re just like, why, that’s just valuable real estate.

Jordan Ostroff 43:39
We got a 17 month old and he already has an email address so that way, you know, we locked in as best as we could.

Diana Griffith 43:44
Yeah, it’s crazy. Yeah, those types of things are, are crazy. Because there is, there’s so much digital, you’re really just sorting through tons of digital noise. But you’re really just trying to hone into those right people.

Jordan Ostroff 43:56
So how, so then let’s go on to you know, the next step here. How does a business know when they’re successful?

Diana Griffith 44:05
I think that it really depends on what are your own success indicator. So I really work with, with the entrepreneurs I work with I go, what is it? They’re really thinking about, what do they, what kind of lifestyle do they want and how’s the business facilitate it. And so like, you can think about your goals a little bit differently, you can think about even your income goals a little bit differently. Because I think that a lot of times people go, okay, if I make this amount of money, then that’s a success. But like I said, if you’re working 60 hours, and you’re making that much money, is it a success if that’s not what you want? Or is it I want to be working only 20 hours a week, and I want to be living like this, and this and I want to take my kids home from school every day. And you know, I want this certain type of lifestyle. I think that success can mean very different things to different people. And so it’s really sitting down and being clear about who you are, and what you want. Because I think being a business owner, you constantly have to do that anyways. So as an entrepreneur, right, like you have to be clear on what you want, and what is, what is your business doing for you.

Jordan Ostroff 45:07
So your position would be, you know, set the goal as soon as possible, then obviously, you can edit it, amend it, change it

Diana Griffith 45:12
Totally. Totally, because, yeah, you’re just, it’s constantly checking in with yourself and going, does this align with myself, because the worst thing is, is running, is owning a business and running it and feeling like it’s running you. I mean, I don’t think anyone that’s a business owner wants to be in that place, or an entrepreneur wants to be in a place where they’re feeling like, I can’t even get out of this, because I’m so busy that I started my business so I wouldn’t feel like I was like, chained to an office, or did this, or whatever. And then they’re, and then they’re like, in the same place that they wanted it to be out of.

Jordan Ostroff 45:47
Somewhere out there, though, there’s that like 50 something year old person that just lives to work. So happy to have this job that takes up their entire life

Diana Griffith 45:56
Totally. And if that’s who you are, that’s totally fine. But I, I see a lot of people that look at like these very, I think, straightforward business practices, and I’m really trying to push my clients to think about business a little bit differently. Like the rules of the business world are changing, lawyers are showing up to work in shorts and collared shirts, you know, like, we can do business differently, and we can be successful. But we also can define what that success looks like for us. And it’s to facilitate a life, a family that we want. And so what does that look like for you and being clear on it. And yeah, and tweaking it over time. You know, sometimes you might be in a place where you want to really be head down, and you’re working and you’re putting in a lot of hours. But there might be a time where you don’t want to have to do that. And what does that look like for you? So yeah, I think success is different for each person.

Jordan Ostroff 46:51
I just love how, you know, we keep coming back to the same thing. You know, it’s be your authentic self, believe in yourself, decide what you want make your business, you know, I, you know, I wish that more people took that to heart because I think you’d see a lot, you’d see people be a lot happier.

Diana Griffith 47:07
I just, I don’t, I just don’t get the idea of like, why do you want a business? Create, why do you want to create a business that five years from now you hate? And if you hate it, then like, why are you doing it? I mean, yeah, maybe you will hate it in five years and you have to, you know, pivot then. But hopefully you, you’re checking in with yourself enough that you don’t get to that place, that you’re able to tweak and pivot and, and change things up to align with how you want to live your life and how you see your life.

Jordan Ostroff 47:34
Well, I had a, there’s an article I sent around in our office last week or two weeks ago, it talked about like the five tips to happiness.

Diana Griffith 47:41
Uh huh.

Jordan Ostroff 47:42
And so it was like, you know, always make sure you have a vacation planned. Rent, instead of buying a house, if you want to be happy, you won’t be as financially secure but you’ll be happier. And then one of them is don’t be a lawyer. Of the five tips, don’t be a lawyer was one of them. And you know, and at first I was like, you know, this is really, that really bothers me. But the more I think about it, you know, it’s, we are a profession that’s built on adversity, with a concept where 80% of lawyers think they have to be the suit and tie, working a million hours a week as a badge of honor, grinding away at all this stuff. And there’s so many other professions that are, that have, are decades ahead of us in, you know, need to be happy. Yeah, like we’re slowly trying to catch on to that. And it’s going slowly.

Diana Griffith 48:25
You are, you are in like one of the kind of oldest school type of professions which I feel like are the hardest ones to change but I’m so glad that you’re here at this stage. It’s like being like, you know, you can do things differently. Because I agree on like, all different levels. Because if you do things a little bit differently in your business, and you’re not going by like the same mold, you are also thinking differently, you’re, you’re you’re you can be more nimble, you can, you can try new things out that when, you know, if you go lawyers don’t ever do this type of thing. If you can do that, you know, then why not? You know, because you have, you have the personality, you’re, you’re more on the forefront of like pushing the boundaries. So yeah, I agree, I like let’s just do business a little bit differently.

Jordan Ostroff 49:09
So to anybody listening, you know, any business owner, potential business owner, listen to this, I mean, we keep, we keep going back to the same thing, you know, be you, be who you want to be, design your situation around who you want to be, make with your lifestyle. So I know, let’s, um, you know, we’re getting to about the hour mark. So let’s, you know, I want to wrap up, on kind of focused on the summation of that point. Okay. You know, you talked about, you know, you talked a lot about how you’re getting the idea to fit that person. So kind of walk me through, let’s say, I am that business owner at the three to five year mark, and I realize I hate my business, you know, what can I do to put myself back into it and to fix it?

Diana Griffith 49:46
So I would really sit down and go, if you’re at the three to five year mark, you’ve probably kind of established, maybe an overall kind of brand voice and maybe a couple of products that you like, and you know what you’re good at, which is a lot better than the person that’s year 0-3, where you’re kind of like, I don’t even know maybe what I’m good at yet, or I have some ideas. But by your in three to five, you have had enough customers, you’re like okay, I’m really good at this. I have processes, I, you know, these types of things. And so I would really sit down and go and evaluate how much time are you working? Are there things that you can come out of that doesn’t have to be you? Whether it’s you’re automating things, or you’re outsourcing things? Are there products that make you a lot of money that you can do easily, that the clients coming in easily versus low selling products, get rid of the low selling products, keep the only high selling ones. My advice is always to, how can you create time for yourself first? Like how do you, how can you create time for yourself as a entrepreneur? Because once you have the time, you can start thinking about what’s the next space, but you don’t want to create the time at the expense of the money you’re already generating. So how can you come out of it in a way that you can continue to be making money. And, and the daily operations are continuing. But you can come out in a way that you can start thinking through what the next step in your businesses, and whether that is to pivot or maybe you’ve created a really good little money generator, right? Like maybe you, you hit on a product, you created a system, it works really well, it generates money. And maybe all you have to do is maybe a few hours of work or 10 hours of work a week in that realm. And you can have, you can train other people to do it. And then you can go off and start working on another project. And you can take that project and maybe some of the branding that you’ve already done, and figure out how that works under, under your brand and pull it back in later.

Jordan Ostroff 51:42
So it’s interesting, you mentioned that because, you know, I think I I guess I lucked out into a lot of that. You know, I sat there at the point when you know, because I’ll be honest, I had the point where I was like, I hate this. I hate doing this, whatever. And I looked at what I really enjoy doing, you know, it’s like I like meeting people, I like going to lunch, I like going to networking events, I like playing golf with people. And so for me, I was like, All right, I’m going to give up x but like, I’m going to give up doing the billing every two weeks. But I have to go to lunch one more time a week. Yeah. And so by doing that, I increased what I liked. And I was like, all right, well, I’m generating x, go to lunch twice a week. So if I go to lunch three times a week, hopefully I can generate you know, x plus

Diana Griffith 52:19
100%. Like if you are, if, if you are the face person, and if you close a sale that makes more money, doing two more of those a week versus writing a blog post, that might not be where your time and effort is spent. So go and yeah, schedule more meetings, I kinda was the same way as you. I was like, I want to be in front of people. That’s where my skill set is, talking to people. How do I get out? And so that meant then, yeah, I don’t want to be doing the data entry type of work or scheduling posts.

Jordan Ostroff 52:52
I don’t want to be sitting behind the computer. I want to- yeah.

Diana Griffith 52:54
Yeah, I want to be out and in front of people. And that’s my value to the company where I bring the most value to the company. This other stuff is not where my value is, but it has to get done too. So that’s places where I’m automating, or I’m going to start outsourcing. And then that way, then I can concentrate more on the things that I want to do. And so I totally agree, which by the way, one of them is starting in person networking group for women professionals. So our first one, I don’t know when your podcast is coming, this one is coming out, but

Jordan Ostroff 53:26
So it’s, we’re recording this on August 26 but my guess is we’re going to be dropping early, mid September.

Diana Griffith 53:32
Yeah. So my, my, the first meetup is September 24. The next one will be in October sometime, but you can check out the website and all my social media channels if you’re listening to the podcast, and we’re going to be talking about realigning your goals for the last quarter of the year.

Jordan Ostroff 53:48
All right so then September 24.

Diana Griffith 53:50
September 24 at South Street Marketing, which is over on Summerlin.

Jordan Ostroff 53:53
Alright, so Mark is going to drop this the Thursday before September 24.

Diana Griffith 53:58
Oh, you’re so great Mark.

Jordan Ostroff 53:59
There we go.

Diana Griffith 54:02
Just as I, I just threw a plug in there.

Jordan Ostroff 54:05
And South Street Marketing, which actually I know, Maddie Appleton.

Diana Griffith 54:09
Yeah, she’s over there. Oh, yeah. Yeah, she’s really sweet.

Jordan Ostroff 54:14
And they do a lot of that more one on one involved marketing stuff which I think is really interesting.

Diana Griffith 54:19
Yeah. If you want to look at a marketing company that has like a really beautiful little brand is, yeah, Caitlin and the team over there. They’re great. So

Jordan Ostroff 54:27
All right. So before we finish this up the way, let me do the, let me do the pitch, we’re still a relatively new podcast. I think this is going to be episode about 16 or 17. We’re on, you know, iTunes, we’re on Stitcher, we’re on everywhere. So if you’ve been listening, and you like it, you know, we’d really like a nice, honest review. You don’t have to judge it on me, you can judge it on the great guests. So that way, we can get five stars hopefully. But again, a good honest review would be great. So now that that being said, let’s go to the end, the end of all ends. If somebody has listened to this podcast for about the last hour and takes nothing away from this, except one piece of advice, what is the one piece of advice you want as many of our listeners to take away from this as possible?

Diana Griffith 55:11
You are more influential than you think you are already.

Jordan Ostroff 55:16
I like it, you are more influential than you think you are.

Diana Griffith 55:18
You just have to pay attention. You have to, you need to, to be paying attention to the people who are listening to you already.

Jordan Ostroff 55:26
Pay attention to the people who are listening to you.

Diana Griffith 55:29
Yeah, those people that are already your cheerleaders, are already in your corner. And and they might not be your family and they might not be your friends. They probably aren’t actually, especially when it comes to business.

Jordan Ostroff 55:41
They definitely might like you more than your family.

Diana Griffith 55:43
They definitely might like you more than your family and friends. But yeah, listen, listen to those things that you’re already kind of an authority on and people are coming to you for advice for because that might be where your, that business idea is for you.

Jordan Ostroff 55:57
There we go. And again, you know, we ended the way we kept it just it’s about you, what you’re already good at, who’s already following you, who already likes you, what you already enjoy. I like it. You know, this is a good, hopefully a good mental health hour for everyone.

Diana Griffith 56:09
Yeah, I’m all big about mental health. So, yeah. This just makes you feel a little bit better about your business today. Like you could just take a deep breath and like

Jordan Ostroff 56:18
And September 24th at South Street.,

Diana Griffith 56:23
Come join us at South Street and let’s like talk about goals.

Jordan Ostroff 56:25
What time?

Diana Griffith 56:26
6 to 8.

Jordan Ostroff 56:27
6 to 8pm?

Diana Griffith 56:29
Yeah 6 to 8pm and hopefully you walk away with your last quarter of the year, ready to really hit it hard and finished 2019 strong.

Jordan Ostroff 56:38
Alright, thanks again for being here.

Diana Griffith 56:39
Thanks.

Narrator 56:42
You’ve been listening to “Let’s Get Up to Business” from Jordan Law. We hope you’ve enjoyed the podcast and would consider sharing the show. We would also love an honest five star review through iTunes, Spotify, Stitcher, or whatever podcatcher you use. If you are interested in being a guest on the podcast, please contact Producer Mark through email at Mark@JordanLawFL.com. Use this subject line “podcast guest” in your email. Thank you. We look forward to speaking to you again soon.

Transcribed by https://otter.ai